The big winner

Films Tiny Times III, The White Haired Witch of Lunar Kingdom and The Breakup Guru tied in receiving the award for "most disappointing film".

Guo, who has been a favorite at Golden Broom Awards ever since his directorial debut, swept the award floor once more, pocketing the award for "most disappointing director" and "most disappointing screenwriter".

"After the exaggeration and shallowness from the first films of the series, this (the third one) is a combination of tourist promotion video for Rome and a battle of good and bad logic," said the organizer on the reason for awarding Guo.

Tiny Time III, inspired by a trilogy of popular young adult novels by Guo, tells the coming-of-age story of four fashionable college girls in Shanghai. Guo's hardcore fans said he is the voice of a new material-minded generation, but many critics rated Tiny Times as superficial homage to consumerism that's setting a bad example for youth in China.